It’s really hard to design products by focus groups. A lot of times,
people don’t know what they want until you show it to them.
I don't think that architecture is only about shelter, is only about a very simple enclosure.
I don't think that architecture is only about shelter, is only about a very simple enclosure.
I don't think that architecture is only about shelter, is only about a very simple enclosure.
I don't think that architecture is only about shelter, is only about a very simple enclosure.
To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.
It’s really hard to design products by focus groups. A lot of times,
people don’t know what they want until you show it to them.
It’s really hard to design products by focus groups. A lot of times,
people don’t know what they want until you show it to them.
It’s really hard to design products by focus groups. A lot of times,
people don’t know what they want until you show it to them.
I don't think that architecture is only about shelter, is only about a very simple enclosure.
I don't think that architecture is only about shelter, is only about a very simple enclosure.
I don't think that architecture is only about shelter, is only about a very simple enclosure.
I don't think that architecture is only about shelter, is only about a very simple enclosure.
It’s really hard to design products by focus groups. A lot of times,
people don’t know what they want until you show it to them.