4 Facts About Our Design Works
To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify.
“To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.”
To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify.
It’s really hard to design products by focus groups. A lot of times,
people don’t know what they want until you show it to them.